Pricing your service just right

Trial and error

Skype Prime is a brand new marketplace and there is no proven charging scheme. Furthermore, categories of services and target groups are different, so we recommend you experiment before settling for the price for your service. Remember you can create different rates for the same service and can change rate during the call. Charges can be both one-off and per minute and there is no better way than to test what works best for your services and clients.

Learn from "big" marketers

Companies that have marketed their services for decades are pretty good at rewarding repeat business or encouraging trial. We recommend trying First lesson half price, Every fifth call for free, Recommend a friend a get one hour free or other offers that you think may be relevant in your category. If your service is more about one-off calls, you can just lower prices for a day or two — and promote it heavily.